A. recognize that creativity is not a talent that you either get or not, but a skill that can be developed;
B. learn a few techniques and tools that they can use to improve their creativity.
The idea of creativity may be really confusing - who exactly is creative and why are they creative?
It's easy to recognize the creative giants whose contributions form the basis of our culture like artists and musicians that we can all name, or people who provide a scientific discovery or technological explanation that enable us to understand ourselves, our world or the cosmos. But where do we fit into all this? How can our creativity be compared to that of the people who shaped our understanding and experience of the world?
Time needed to review this content: 20 min (excluding the video examples)
James Kaufman, Ronald Beghetto (2009) provide us with a neat framework which they call the 4C model of creativity, that enable us to see that we are part of a continuum. These authors refer to:
- 'Big-C' creativity that brings about significant change in a domain;
- 'Pro-c' creativity associated with the creative acts of professionals or other people with expertise who have mastered a field;
- 'little-c' creativity - the everyday creative acts of individuals who are not particularly expert in a situation and
- 'mini-c' the novel and personally meaningful interpretation of experiences, actions and events made by individuals.
Central to the definition of mini-c creativity is the dynamic, interpretative process of constructing personal knowledge and understanding within a particular socio-cultural context i.e. learning!
Can creativity be learned? The short answer is yes, and the 4C model also helps to answer this question. Creativity is a skill that can be developed and a process that can be managed. The Big-C of course assumes a basic talent, and also a lot of hard work, but "c-type creativity" (mini, little, pro), which is essential to everyday life, can also be developed. In this section, we look at some tools to achieve this.
First, let us have a more thorough look at the 4C model presented in the introduction.
Elizabeth Gilbert, the author of the book ’Eat, Pray, Love’ has a very interesting approach on creativity. The message of her lecture perhaps is that we should carry on working persistently and hope that inspiration will be the reward of our perseverance (19:32 min).
Julie Burstein shares with us four lessons or stories about how creativity is born. A violin string will only be able to produce wonderful sounds when it is appropriately tautened thus creativity needs a bit of tension as well (17:21 min).
TIPS AND TRICKS:
Some ideas to make everyday life easier:
• Be curious; don’t get scared if you see something you haven’t seen before. Take it as an opportunity
• Think positive. No one is perfect. Get to know yourself to get familiar with the things you should develop in yourself, and what are your strong points.
• Build relationships, work together with others and other companies. Through cooperation surely some new ideas, new knowledge new points of view will be shared.
• Count on your colleagues fields of interest. Everyone has their personal interests (even you, and your co-workers). Try to involve them in the processes, so they can develop the company with their good ideas.
• Leave time for things to happen. You don’t need to hurry.
• You can test your ideas in many ways and platforms. You can also create a Facebook group for your end users, where you can get rapid reactions about your new ideas, concepts
• Use the advantages of social media, and the possibilities of the internet. There are many things offered on these websites (consciously or unconsciously) that you can use to develop your creativity.
• Check the webpages of the concurrent companies, or those websites which share content you are interested in. You might get some new ideas while browsing.
• Don’t forget to implement your ideas.
We frequently think, that some people are creative and others are not, and if we are not then there is nothing we can do, so we have to live our lives. This lesson shows us that this is not the case, creativity, at least the everyday professional creativity can and should be improved, and there is a number of methods and tools to achieve this.
Pick an important issue from your life or the life of your enterprise, which is on your mind. Take a blank sheet of paper you, and write the question on the top, then write 15 answers underneath, whatever comes to your mind. Repeat the process for 7 days. You will probably have many interesting ideas among your answers, that prove that you are creative already.